"Business is ultimately about people. Data must serve the needs of people, not the other way around."

Steve is a Colorado-based consultant, writer, blogger, and speaker known for his empathy, humor, and effectiveness.
Data-Driven Leadership

Available Now!

Data-Driven Leadership

Why Do You Need to Know Statistics?

"Data-Driven Leadership" by Steven Ouellette is a compelling guide for managers seeking to understand and harness the power of statistics in their decision-making processes. In a business world increasingly reliant on data, Ouellette offers a gentle introduction to statistical concepts for managers with limited statistical backgrounds.

The book makes the case for why statistical knowledge is essential for managers, whether they aim to conduct analyses themselves or collaborate with data-driven team members. It is a timely reminder that, in many business situations, the need for statistical insights is more about 'little data' than 'big data.'

Using relatable scenarios involving a manager at a corn chip manufacturing company, Ouellette demystifies statistics by covering fundamental topics, including populations, statistics, sampling, measurement levels, and probability distributions. The book also guides readers in visually presenting data and performing statistical estimation, hypothesis testing, and analysis of variance.

"Data-Driven Leadership" equips managers with the foundational statistical knowledge needed to make informed decisions in today's data-driven business environment. It offers practical, real-world insights, making it an invaluable resource for managers at all levels, enabling them to lead confidently in an era where data is the key to success.

Sign up to get updates on this and other topics!


Business Management and Other Topics

Video Blogs


Alliance Reports

Thoughts on, and answers about, building a modern business infrastructure for a new age of data.
  • Is Your Business Like an Orchestra or a Jazz Band?

    What does strategic planning have to do with jazz? Listen to my new article to find out!

  • Trying to Please Everyone Means That You Don’t Please Anyone

    If Abe Lincoln had been a marketing manager today, well, the US would be a whole lot worse off. But if he were, he might say “You can please some of your customers all of the time, and all of your customers some of the time, but if you try to please all of your customers all of the time, you will please no one.” What is a company to make of that?

  • Right Data > Big Data

    “Big Data” is big right now. It offers the promise of turning vast amounts of data into profits. Often, however, this promise is not fulfilled, because in order to reap the benefits of big data, you first have to know what the right data is. And that is a question that no AI can yet answer.

The Six Sigma Heretic

The Six Sigma Heretic

Irreverent articles on Six Sigma and various other things.


Galileo's Telescope Cover

Galileo's Telescope: How To Create Integrated Metrics And a Realistic Strategic Plan Across a Business

Now available in hardcover and eBook formats
Business Performance Excellence

Business Performance Excellence

Now available in hardcover and eBook formats

Other Articles


Quality Digest Logo

New Book Released!

In the dynamic landscape of modern business, data-driven decision-making is not just an advantage—it's a necessity. Steven Ouellette presents his latest contribution, "Data-Driven Leadership," a game-changing guide for leaders seeking to navigate the world of business statistics with confidence.

Galileo's Telescope Cover

Galileo's Telescope

Do you think your business needs to do something, but no one agrees on what that is? Do you ever wonder why everyone hits their targets but the business is losing money?

Learn how to fix that in Steven Ouellette's book!

Hand with puzzle piece

The Other Side of Succession Planning

Steven Ouellette presented a "Power 60 Professional Development" event nationwide for NCCI. Although we spend time finding and grooming the right person for the job, but what happens once they take over?



Quality Digest
Alliance Press