"Business is ultimately about people. Data must serve the needs of people, not the other way around."

"Data-Driven Leadership" by Steven Ouellette is a compelling guide for managers seeking to understand and harness the power of statistics in their decision-making processes. In a business world increasingly reliant on data, Ouellette offers a gentle introduction to statistical concepts for managers with limited statistical backgrounds.
The book makes a compelling case for why statistical knowledge is essential for managers, whether they aim to conduct analyses themselves or collaborate with data-driven team members. It is a timely reminder that, in many business situations, the need for statistical insights is more about 'little data' than 'big data.'
Using relatable scenarios involving a manager at a corn chip manufacturing company, Ouellette demystifies statistics by covering fundamental topics, including populations, statistics, sampling, measurement levels, and probability distributions. The book also guides readers in visually presenting data and performing statistical estimation, hypothesis testing, and analysis of variance.
"Data-Driven Leadership" equips managers with the foundational statistical knowledge needed to make informed decisions in today's data-driven business environment. It offers practical, real-world insights, making it an invaluable resource for managers at all levels, enabling them to lead confidently in an era where data is the key to success.
What does strategic planning have to do with jazz? Listen to my new article to find out!
If Abe Lincoln had been a marketing manager today, well, the US would be a whole lot worse off. But if he were, he might say “You can please some of your customers all of the time, and all of your customers some of the time, but if you try to please all of your customers all of the time, you will please no one.” What is a company to make of that?
“Big Data” is big right now. It offers the promise of turning vast amounts of data into profits. Often, however, this promise is not fulfilled, because in order to reap the benefits of big data, you first have to know what the right data is. And that is a question that no AI can yet answer.
Quality Digest is featuring an excerpt from Galileo's Telescope. Click below to view it and other articles by Steve!
Do you think your business needs to do something, but no one agrees on what that is? Do you ever wonder why everyone hits their targets but the business is losing money?
Learn how to fix that in Steven Ouellette's new book!
Steven Ouellette presented a "Power 60 Professional Development" event nationwide for NCCI. Although we spend time finding and grooming the right person for the job, but what happens once they take over?