“Big Data” is big right now. It offers the promise of turning vast amounts of data into profits. Often, however, this promise is not fulfilled, because in order to reap the benefits of big data, you first have to know what the right data is. And that is a question that no AI can yet answer.
Experience Teaches Nothing
You’ve seen the situation – a manager makes the same mistakes over and over, an executive reads a book or article and decides to implement it at their organization. Why do they fail when they try to use their own or someone else’s experience? It’s because experience alone teaches nothing.
Even a small business is pretty complicated. I have heard some people say that business is so complicated that no one can really understand or control one. While the former might be true, you don’t need to understand everything about a business to manage it. And it can be understood by watching flocks of birds.